Email Marketing Click Through Rate

45 rows  · The click rate is a percentage that tells you how many successfully delivered emails got at …

Rather than click-through rates that are also available in the report, I have picked out Click-to-open which shows engagement with the copy and creative. As a rule of thumb you should look for 10 to 15% CTOR, so can compare emails against this benchmark.

The power of email marketing has endured over the years with few major … While open rates on mobile devices have plateaued over the last two years, mobile click-through rates increased in 2018. …

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How to DOUBLE Your Email Open Rates (4 Email Marketing Tips to Get Over 30% Email Open Rates) This is an everyday situation to understand what click-through rate looks like in email marketing. When it comes to measuring email marketing metrics, one of the first things we measure is the email …

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Remember, the average email click-through rate depends on the industry, as well as the niche and nature of your email. b2c newsletters tend to have lower email CTR, around 2-3%, while for B2B it is around 5%. transactional emails have higher click-through rates than non-transactional ones – 9.2% and 3.2%, respectively.

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