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How to Write Homepage Content. We’ve all heard the old adage, “you never get a second chance to make a first impression.” While the context of this quote was probably in meeting new people, the same can be said of your website’s homepage.
Gaiam is a great example of a company that understands how to cater home page content to users. From the get-go, you know they are an eco-conscious company offering healthy lifestyle products from clothing and bedding to yoga mats and non-toxic cleansers.
Just by skimming the company’s homepage content, you can see exactly who they help and how. And if you’re in one of these roles, you know where to go next. 4. Explain What Problems You Solve. By now, visitors to your B2B website know who you are, what you do and who you help. Don’t let them leave without telling them what problems you solve.
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Importance of Home Page Content. When was the last time you looked at your website’s homepage content with a critical eye? You know that very first page that links to the rest of your website, acts as an introduction to your site, and provides a preview of what lies ahead to your website’s visitors.
(b) Content prospective buyers are looking for (c) Both of the above. Clearly, (c) is the optimum answer. If your website’s homepage is doing its job effectively it guides visitors one step deeper into your website. Better yet, it guides the right visitors to the next page, or the content they seek.